Nicolas ColeCo-Founder Ship 30 for 30, Premium Ghostwriting Academy

Your Market Is NOT Too Saturated #business

21 May 2026 · 0 min

Watch on YouTube

0:25

In this brief YouTube monologue, Nicolas Cole challenges the pervasive belief that markets are "too saturated" to enter. He points out that such claims have been made repeatedly throughout history—citing the 2012 consensus that Facebook ads were saturated, which in hindsight was a peak period for advertisers. Cole extends the argument to modern complaints about newsletters, personal brands, and YouTube, asserting that the saturation narrative is consistently inaccurate. The core message is a call to action: despite popular skepticism, entrepreneurs should launch their products or content because perceived saturation rarely reflects reality.

The market is too saturated. There's no point in starting. I hate to break it to everybody. People have been saying every market is too saturated since the beginning of time. Everyone back in 2012 said the market is too saturated for running Facebook ads. Guess what? In hindsight, 2012 was like the greatest time in history to run Facebook ads. Everyone says newsletters are too saturated. Everyone says personal brands are too saturated. Everyone says YouTube's too saturated. Everyone says everything is too saturated. It is never correct.