This is a YouTube video titled "Your Niche Is Not About You, It s About Your Reader" created in March 2025. The content features a monologue or talk focused on writing strategy, emphasizing the importance of writing with the reader's needs in mind rather than solely personal desires. It discusses the balance between creative freedom and achieving external outcomes like virality or income through writing.
Your niche is not about you. Your niche is about your reader. Where I notice a lot of writers go wrong is they spend their whole lives just going, I want to write what I want to write about. And you should. That's great. But also, you are in service of the reader. If you want to write whatever you want to write about, go for it. That's the beauty of the Internet. That's the beauty of self publishing. You have that freedom, but don't two seconds later then complain when the external result isn't what you want. So someone goes, I want to write what I want to write about. And then they go, and why aren't I going viral? Or where's all the money? Or why don't I have a gazillion followers? That's because you're not being clear about whether you're doing this for yourself or you're doing it for an external outcome. You need to be honest and go, I want to write to make money. Great. Make decisions that unlock that outcome. There's a lot of things that I want to write in my lifetime that I want to write, and I'm not confused about the fact that those things are probably not going to make as much money as if I start with the end in mind and go, what does that person need? And how can I use writing to serve that need?