This is a YouTube video titled "Your Niche is Your Network" featuring Nicolas Cole speaking about how to find your first client by leveraging personal connections and focusing on gaining experience rather than immediate cash payment. The content is motivational and instructional, aimed at helping viewers understand the importance of starting with their existing network when building a client base.
In the very beginning, your first client should be someone you know or someone you know who knows someone. That's it. It's the uncle that always complains at Thanksgiving about how no one reads his newsletter. It's the cousin you see posting on X or LinkedIn. And you can tell they're trying to, like, drive traffic to their startup, but they're not doing a very good job. You're looking for people in your life that you can help. And sometimes that means being paid in cash, and sometimes that means being paid in a testimonial or being paid in getting experience. Are you building confidence? You don't always have to get paid in cash. So that first ghostwriting client, chances are, is sitting right next to you somewhere in your life, but in your brain, you think, my first client is going to be. And then you project this big, fancy vision of what it means to land a client, and that's not what it is. Your first client should just be someone in your life that you know and you go help them. So in the very beginning, your niche is your network.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
