Nicolas Cole explains how to pitch: mirror what the client says they care about. If they worry about ad spend, position your service as an alternative to ads. If they mention inefficient spending, frame it as making ads work better. Match their priority, not your pitch.
The whole secret is the right answer is whatever the client cares about. If the client says we're spending too much money on ads, how do you frame the service? My service is an alternative to running ads. If a client says we're running ads inefficiently, you say my service helps benefit your ads so that they run more efficiently. If the client says we really care about organic traffic, you go, that's great. My service helps you with organic traffic. You go, we really care about converting people via email. That's great. My service specializes in converting people via email. The right answer is whatever the client says they care about.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
