Nicolas Cole explains how to land clients by building the exact product your prospect already needs, then using it as proof. He gives a crypto newsletter example: if a CEO needs to reach that audience, you already have the channel, so the pitch becomes obvious.
This is such an incredibly valuable tactic. This is the whole secret. You build the very thing that every person you're pitching should be doing, because then think about how obvious the pitch is. It's like, hey, Crypto CEO, I noticed that you guys just raised $50 million and you're trying to push this new token. Can't help but notice you don't have a newsletter talking about industry trends. Just want to let you know, I'm actually the creator of this crypto newsletter. Been doing it. I am reaching the exact person you're trying to reach. I would love to be your ghostwriter and help you build something similar. That is like the simplest, most congruent, easiest pitch you could possibly say to someone.
What Every Writer Gets Wrong About Their Audience #writing #creator #writingtips
