This is a YouTube video titled "You're wrong about your 'pricing problem.'" containing a monologue or talk from August 16, 2024, discussing common misconceptions about pricing and the internal beliefs that affect how much one thinks they can charge. The speaker shares personal experience on the topic of pricing strategy and mindset.
Whenever you're faced with a pricing problem, speaking from experience here, 99% of the time, whatever you're telling yourself about, the market won't be willing to pay. That is not true. The real issue is that somewhere within yourself, you have a faulty belief saying, there's no way that I could charge that much. And so the thing to work on is examining why you believe that, not blaming the market and going, no one would be willing to pay that.
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