Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

The Mindset Shift Founders Need to Build a Personal Brand.

15 Oct 2026 · 1 min

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0:36

In this concise advice monologue, the speaker addresses founders who want to develop a personal brand online. She explains that the key mindset shift is to prioritize a deeper mission over the fear of appearing foolish on social platforms. By internalizing a purpose—her own being to inspire and educate future founders and investors—she was able to post confidently on X, which contributed to raising millions of dollars and earning a spot on Forbes 30 Under 30. The talk emphasizes the necessity of being ready and excited to be seen, and ends with an invitation for viewers to share their own mindset shifts that have made online posting easier.

Chapters

If you are a founder building a personal brand, here's one mindset shift that you need to succeed in building a brand online. So when you start posting online, you can go kind of back and forth. Like, I did this a lot. I was like, I don't know if I want to be seen. You need to be sure that you are ready and excited to be seen. And here's the biggest shift that I made to be able to start posting online on X, which helped me raise millions of dollars, be on the COVID of Forbes 30 Under 30. You need to feel deep down inside that you have a mission that is more important than your sense of fear about looking dumb online. For example, mine is to inspire and educate the next generation of founders and investors. When I'm thinking about posting online, that's what I'm thinking about. I'm not thinking about my fear. And anyways, I would love to hear if you've had a mindset shift that has made posting online easier for you.