Paige Finn DohertyFounding Partner, Behind Genius · Founding Partner at Behind Genius Ventures

the one twitter mistake founders keep making #buildinpublic #foundertips #personalbrand

15 Oct 2026 · 1 min

Watch on YouTube

0:32

In this short YouTube clip, the speaker identifies a common personal‑branding error among founders on X/Twitter: they focus solely on posting on their own timeline and overlook the power of commenting on others’ posts. She argues that writing thoughtful comments on niche‑relevant content is one of the fastest ways to attract followers and build an engaged community. The speaker urges founders who aren’t gaining traction from their own posts to start commenting, and ends with a call‑to‑action to follow her for more personal‑branding tips.

Chapters

The one mistake I see founders make as they're building personal brands on Twitter is ignoring the comments. Writing comments on people in your niche's posts is one of the fastest ways to grow a following today. It's also one of the fastest ways to grow and engage community. Like, people will see you out there making great comments on people's posts. So if you're not getting a lot of traction just making posts on your page, Try comments. Follow me on X for more personal branding tips.