Secrets of the Millionaire Mindset | Mitesh Khatri Podcast | Marisha Lakhiani

And I kind of lived in a little dreamland of, oh, I want to do this, I want to achieve great things, and I want to speak on stage, and I want to write a book, and I want to have all of these things.

Is it really true? Like, did you really take this company when you, when you started as a Chief Growth Officer at $30 million, now it's $150 million?

Yes, it's $150 million. My startup failed. And then at that time, I lost my mom. I literally felt depressed. Like, I was praying to God every single day saying that just take me now because I literally cannot do life anymore. Sometimes you don't realize when things happen that don't go according to your plan. You think it's happening against you and you start to fall into this spiral of like, why? Like, you know, I'm the victim.

Why is this happening to me?

But actually every single thing is happening to you for a reason. It's making you stronger. It's guiding you to your most desired path. And she wanted to fire me on the spot. I was crying. I remember coming home crying and crying and crying, saying that, oh my God, this job is so hard. Like, I thought I was going to have such a great Some job. level of understanding. Someone's going to onboard me. Someone was going to hold my hand, and then I thought about it, right? But if I was a quitter then, I would always be a quitter.

In our advanced law of attraction course, one of the things we teach is that crisis and opportunities don't make don't give you any feelings. They simply multiply your existing emotional habits by ten times.

Every single thing I've done in my life, I've decided.

So you believed all you need is within you. So today, we have invited one of the best leaders in the world. A woman leader, someone who wanted to become a car racing driver, but instead of that suddenly decided I want to be a scientist. And then instead of scientist, she grows up and she becomes a marketing genius, consults businesses, helps companies grow. And then she joins one of her cousins, Vishen Lakhiani. I'm sure everybody's heard about him, one of the founders of Mindvalley. How many of you remember Mindvalley? And she becomes the chief growth officer in that company at a time when it was at $30 million, and she takes that company to $150 million. $150 million as a marketing genius. Now, how many of you agree that if she can achieve it, you can achieve it? And that is the reason we are inviting her here today, so that you can learn not just from stories like this by reading it somewhere, but by meeting them live. Being an inspiration for her, so many people are going to learn from her. And I'm 100% sure one day one of you is going to give an interview somewhere in the world where you will also achieve $150 million, and maybe you will share in your story That one day you had met Marisha and she gave you that hope. She gave you that dream that you are also unlimited and you can also achieve so many big goals. When did you learn about Law of Attraction first? Maybe you can recollect. And how did you start believing in it? Was it natural to you or were you skeptical about it first time? What's your Law of Attraction story? Everybody has a Law of Attraction story about how they got into this magical world.

So I don't think it's a story. I think it's more It's more like a journey. So growing up as a kid, I was very intuitive anyway. So I could— I would have dreams of like what I want to achieve or what I'm thinking about, or like, and I'll just get obsessed with them. And I kind of lived in a little dreamland of, oh, I want to do this. I want to achieve great things, and I want to speak on stage, and I want to write a book, and I want to have all of these things. But I never thought, genuinely never thought that was going to be possible. Like, Like, I grew up in a small city in Malaysia, like in Kuala Lumpur, which when I went to university, people didn't even know where that was on a map. I would have to show them Singapore and be like, I live next to Singapore. I live here because people didn't even know where that was. So how would I put myself on a map if I never thought I would have that power or capability? Like, why would someone want to hear from me? You know, who am I in this world? Right?

But you still dreamt. You still had all these crazy ideas about becoming and doing all these things.

Like, genuinely, I believe that I was here to serve people, and I was here to make a dent. And I just didn't know how it was going to happen, but I knew I was going to do it. And I knew it was going to be a process, and I would just have to do the right thing at the right time and just continue. Because to achieve any great thing, it really comes down to discipline. It's about doing the same thing

over and

over again, even though you hate it and it's hard, but doing it like you love it.

Wow. Doing it like you love it, even if you hate it. I love that.

And you're just doing that like you love it and you just keep doing a little bit every single day and not trying to accomplish big things. And I tell this to my team as well. Like, I know, like, you might— I might throw a massive goal at you, but just break it down. What do you have to do today? What do you have to do tomorrow? And it suddenly starts to look achievable. So it was like that. It was like, okay, I'm just going to do the right steps. Okay, go to a university, get my degree, find a job, and then like start putting things in motion. And I—

Right.

believe that I eventually would get there and the universe would guide me. And I always felt like growing up, I felt like I was divinely guided. Like things would just happen and I wouldn't— like it would happen for the best and I, I, I wouldn't even know how it was happening, but I would always know like, okay, this is the best thing. Like I don't know how this path found— like how I found my way into this path, but I was divinely guided. I always felt that.

Amazing. So one of the questions that before you came, a lot of people actually asked me to ask you in WhatsApp We have a group where people connect with me, and one of the very crazy questions there was, because I shared a thumbnail with them that you've gone from like $30 million to $150 million, they really couldn't believe it. Like, is it really true? Like, did you really take this company when you, when you started as a Chief Growth Officer at $30 million, now it's $150 million? Like, it's

$200 million.

It's really true?

Yeah, this year is literally— this year it's $200 million. And

whoa.

And yeah, and it's, it's, it's been a process because so it sounds— so some people it sounds small, some people it sounds big. It's all relative.

Yeah.

But the thing is that we've never taken a drop of investment money.

Whoa. So, so, so it's not like those crazy startup companies who take like $100 million and they call that their revenue?

No. So it's, it's literally self-funded. And it started off like when Vishen started this company, he started off with 20,000 ringgit, which is $5,000.

Whoa.

You know, he started off with $5,000 that he borrowed from his dad and he lost it. He blew it and was left with nothing and was too embarrassed to tell his dad that he lost all the money through bad decisions and decided to rebuild. And there was times when, when you're building a company, you notice you're an entrepreneur. There's times when you don't know if you're going to eat. You don't know if you're going to pay staff. You don't know if you're going to have tomorrow. Like, it's— being an entrepreneur is probably the hardest thing you got to do.

Absolutely.

But it's also the most fulfilling thing that you can ever do, right? Because just think about how many jobs you create as a matter of, of you taking that risk. Absolutely.

So for you, when you joined, uh, Mindvalley, did you— was it a logical step, or was there some kind of a serendipity that happened where it, it was meant to happen and it happened? Is there— when you look back, Do you think there was some law of attraction dots that you could connect today?

For sure. So when I, when, so I was actually had my own startup and my own startup failed. So my whole life is about failing and then learning and failing and learning. My startup failed. And then at that time I lost my mom. So can you imagine finding, hitting the lowest point in your life? What is like my biggest fear in life was losing my parent. And I was like, if I lose my parent, I don't think I'll recover from that. So I lost my business, which was my baby. I lost my parent. My mom, who was the closest to me in my entire life.

Right.

And at that time, I was like, okay, I need to do something that I was— I literally felt depressed. I felt like there was— I didn't know. I was a different person. I didn't want to get out of bed. I cut off all my friends. I just— I didn't feel inspired. I had no ideas. I had a mental block.

Wow, that sounds unbelievable looking at where you are today.

Yeah. So I literally thought I was game over. Like, I was praying to God every single day saying that just take me now because I literally cannot do life anymore. I was praying every single day and I was like, just take my my life because I literally, I don't think I can live. Like, if you don't take it, I'll find a way to take it. And, and that time I was like, okay, I just need to surround myself with people because again, you're the average of the people you surround yourself with. That's why building community is incredible. It's really, really powerful. So I decided to apply for jobs and I applied for jobs. I selected jobs based on where I could meet inspiring people. So there was like 3 companies that I applied to and I was like, okay, I knew part of me was knowing that my mom was protecting me. I was like, my mom, she's always protected me, and I know she was going to protect me, and she was going to help me through this. And I would— I used to write letters to her. So to deal with the grief, I used to write letters to her about like what I was doing and what I was missing her and what I wanted to accomplish and everything. And I felt like I was sending these letters to the universe, and somehow she was protecting me, and she would guide me on this path. So in a way, that's like a manifesting tool as well.

Yeah. Absolutely.

So it is, and it's just a way of me to do both. I manifested the deal with my grief.

And very interesting, you said there are 3 companies you applied for, but when you applied, you didn't think about the salary, you didn't think about the role, you thought about the kind of inspiring people that you would meet there. And that was your criteria of where you applied.

Yeah, that's where, that's where, how I selected the company based on the people that work there and the culture that work there, because I need, I wanted to surround myself with the people, and that was invaluable. I did. I was taking a pay cut because remember I had a startup. I was making tons of money. So I had to take a pay cut to work in Mindvalley. I took a massive pay cut. And I took Mindvalley job because it happened in the matter of 7 days. Like I applied, I had 2 interviews in like the span of 3 days. I had an offer within the week.

Okay. And did you think it had something to do with Vishen being your cousin? Or did you earn that in a way, if I may ask?

I actually applied with a different name and he didn't know that I applied. And then I was in the final interview and the final interview was with him. And then at that time he's like, I think, I think this person sounds familiar. And then they're like, okay, is this person— they showed me a photo and he's like, that's my cousin. And then he's like, I can't interview this person because that's a conflict of interest. So someone else needs to interview her. And then I interviewed with another C-level and then they passed me and then I just got the job. So it was— I got the job so fast that I didn't even have other offers. I was just like, okay.

But thank you for telling us this because there are so many people sitting here thinking, oh, she's Vishen's sister, no wonder she's successful, she must have got the job like this. But thank you for telling us the story that it was you who earned it, and because of your mindset of meeting inspiring people is why you got to the right place. It was not just because you had some family connections. Awesome, thank you so much for sharing that.

Ambition was the hardest on me. In fact, everyone in the company was telling me, it sucks to be you, because he was so hard on me initially, and I was like Kind of, I didn't, I was so frustrated. I was like, why is he being so mean to me? Like, like, why does he get me? Why is he giving me the same opportunities as he's giving everyone else? But what I realized is he was actually making me earn every single thing that I got within the company. And that was like the biggest blessing, you know? So sometimes you don't realize when things happen that don't go according to your plan, you think it's happening against you and you start to fall into the spiral of like, why? Like, you know, I'm the victim.

Why is this happening to me?

Why is this happening to me? But actually every single thing is happening to you for a reason. It's making you stronger. It's guiding you to your the most desired path.

Yeah, in our community, we love to say nothing is a curse, everything is a blessing. I think that's exactly what you're saying.

Yeah, and I truly believe that. When every time something goes south, I know, like, I'm like, just, I'm only looking for the blessings there and the learnings there because I know that every— again, I believe that I'm divinely guided.

But you know, it's— a lot of people feel when they look at you today, so successful, they think it's so easy for you to say that today when you're already successful. But what I really want to know, and I want to expose the community here to, is That time when you started off, were you an instant success the moment you joined Mindvalley? Because when he was hard on you, it must have been difficult. And how was that period like? And how did you handle emotionally? Like, what was your frequency at that time that helped you to continue instead of just leaving the company and going away when he was so hard on you?

Yeah, so he was hard on me. So I wasn't even afraid that he was hard on me. So I had a manager then, and I was trying to learn the job. And everyone knows this, when you, when you start a new job, it takes you 6 months to get accustomed, to understand the process and practices. When I joined the company, company, there was no process in practice. My managers were on holiday. And then they told me like, oh, you have a launch that's $1 million that you have to generate $1 million from. It's in 2 weeks.

Whoa.

Like, you can read the process documents, figure it out. And I had to figure it out. And obviously I'm not going to succeed because there was no process documents. I followed everything to a T. There were so many mistakes. And then all the C-levels called me into a room and they're like, you failed. This is the worst launch I've ever seen. And my manager told me, she's like, oh my God, I'm so embarrassed. I have to tell Vishen, I'm going to fire you. You're the worst employee I've seen in the history of the company. I was like, dude, the company has been around for like 14 years. Are you trying to tell me I'm the worst employee for 14 years? Can't be. I've had a company before.

That's some feedback.

She was so pissed and she wanted to fire me on the spot. And I was like, okay, calm down. I said, okay, I just need time to think about it. I need time to process. I just can't accept this. I couldn't accept this feedback. So a little bit of it was ego, like, how can I be the worst? Like, this can't be it. So I went home and I started to process. I was like, okay, where did I go wrong? Where did she go wrong? What was missing in the process? What could have been— how could I have been successful? And then I wrote him, and at that time I was crying. I remember I came coming home crying and crying, crying, saying that, oh my God, this job is so hard. Like, I thought I was going to have some level of understanding. Someone's going to onboard me. Someone was going to hold my hand. I felt entitled, you know. I thought that was the bare minimum you would get in a job, right? But no, like, not everyone gives you—

In that moment, to pick your frequency and to understand what you were going through in those days, didn't you feel like quitting? Didn't you feel like just leaving the job?

So I was on the verge of leaving the job. I was crying and crying and crying, saying the job was too hard. I just applied for another job. I had 3 options. Maybe wait for something else to come through.

What stopped you?

And then I thought about it, right? But if I was a quitter then, I would always be a quitter. I was not a quitter, like, and everything is hard. So if you think about it, when you first ride a bike, when you first drive a car, when you first start a company, it is always hard, but it all gets easier. So that's the one thing that's for sure, that it was going to get easier. So I just needed more time. So I wrote to Vishen and I said, I told Vishen, I apologize. I take full ownership of what happened. But I also know that there were gaps. I said there was no onboarding, the processes were off. I followed it, I didn't understand it, I still executed it wrong. So there's room for improvement. I said, fire me, fire me in 30 days. At least give me 30 days to fix the processes and then you can fire me. Give me 30 days, let me fix the processes because I know what's broken and then fire me and I'll be totally cool, but at least let me do that.

So you asked for it. You actually believed in yourself and you said, it's okay if you fire me, but give me 30 days. To prove myself, to correct myself.

Because I want to add value. At least give me a chance to add value and then fire me. I'm totally cool with that. And then he said, he was like, okay, you have 30 days. So you give me 30 days. I started to fix all the processes and I got, I can't even tell you, I worked every single weekend. I was the last one to leave the office. I studied every marketing book. I learned every process. I read every DNA, every document. I rebuilt everything from zero. And I, in 30 days, I got really good.

Wow.

So the meetings that I was having and the ideas that I was proposing, everyone was starting to love those ideas. They're like, oh my God, I really love that idea. Those ideas were starting to work. I started to— because I was learning so much, I was able to really, really add value to other people's ideas. Right?

Wow.

Because of that, they were like, okay, we wanna keep you on. And they were— I went from being the worst employee to being like—

One of the best. Wow. You know, so in our advanced Law of Attraction course, one of the things we teach is that Crises and opportunities don't make— don't give you any feelings. They simply multiply your existing emotional habits by 10 times. And what I saw in your pattern was that even though you were fired, which potentially was a crisis in that time in your life, but it multiplied what you truly had inside you, which was not a quitter.

Yeah.

You decided to sustain. You decided to be there and to ask for another chance and to take more responsibility. That got multiplied. But I think that was part of you already, and that is why that got multiplied. How important is it to work on that emotional pattern more than just looking out for another job? Because it's so easy for people to think, okay, let me just get another job.

Yeah.

But how important is it to work on that emotional pattern as per you?

Because if you— if you— the average person is going to say, oh, I'm going to go for another job, or if it gets hard in the business, I'm going to quit the business, or if it's hard in a relationship, I want to quit the relationship. But you are never going to have a successful relationship or a successful business or a successful job.

It's never the next time.

It's never the next time. So it's very important. So I do this as a path, like a habit. Every time things don't go right, I sit down and I journal. I sit down and journal and I understand where am I wrong, because it's very easy to also pinpoint fingers. Oh, my manager was, was bad. The processes were bad. This thing was not right, and I'm right, but everyone else is wrong. But there's always 3 sides to a story. The first side is like my side, my version, the other person's version, and then the truth that's in the middle.

Wow.

So, and I always try to find the truth, which is like, okay, where did I go wrong? What did I do right? What could I have done better? How could I have communicated better? I could have, I could have also raised the concerns earlier saying, I don't think it's gonna be successful because I don't understand what I'm doing. Or this thing is not, it's not right. Can we fix the process? But I didn't do that. So I have a hand to play, right? So once you fix those patterns, then you, you get better, you get smarter, you start to make better decisions, you start to add more value.

Amazing.

So in everything, it's even relationships, friendships, fights, like every single thing. It's always good to sit with you and understand where— what were your patterns? What could you have done better? Because

beautiful,

always 2 hands to clap, and it's never always the other person's fault. It's also your fault, and you need to take ownership and accountability.

Wow, that is a different level of belief that we are identifying here. If I had to ask you, from morning to evening, what are some of the emotions that constantly guide you? What's your emotional pattern like? If I had to ask you, on the top of your mind, what are the top 3 or 5 emotions that you live your life by? As emotional words, what would those words be from the time you wake up till the time you sleep?

Emotional words. Okay, I don't know what emotional words would be, but I always—

Happy, excited, grateful, inspiring.

I always start my day with gratitude and intention. So it's always about like, what am I grateful for? Because just like waking up, feeling energized, like looking at my view, looking at my apartment, I always like start my day with that because it sets you in a completely different frequency for the day. So always start my day with gratitude. And it could be as simple as like, I even start all my meetings with gratitude.

Oh, wow.

So all my meetings start with, especially my main manager meetings, it starts with gratitude about what they're grateful for. And it could be, I'm grateful for salt. I'm grateful for the sky. I'm grateful for the weather. I'm grateful for my mom. But it gets to, I get to know their stories on a deeper level because they'll tell me like, what's basically, that's a way of knowing what's happening in their life. Like what's, what is exciting for them. So gratitude is very important for me. Setting intentions are very important for, very important for me. So I want to have a great day. So I always start off with like, I'm gonna have a great day. This meeting's gonna be amazing. I'm gonna solve this. I'm gonna, you know, I'm gonna achieve this today. Or, you know, if something that I wanna, a discussion that I wanna have, I'm gonna have an amazing discussion with this person. So kind of setting my intentions.

So you're clear in the morning as an intention, this is what my day is going to look like. And even before getting into the meeting or multiple tasks, you get into that intention that this is how the outcome is gonna be like.

How the outcome's gonna be like in my head. I, so I always do things by deciding this is gonna happen, that's gonna happen. And, um, and that's kind of a manifestation as well.

Absolutely.

So this— to work out. So I always like to work out because that really creates like your serotonin, your dopamine, like all your endorphins and everything. So it gets you just energized for the day. So always start my day with a workout, and I don't do any meetings until I've worked out.

So every morning workout is a part of your life, like that's who you are. It's an— it's a must, it's not a should.

No, it's a must.

Awesome. From there, based on your emotional pattern, you learned from your job, you learned from your manager, you didn't give up. How did you get this idea of even thinking you would be the Chief Growth Officer of a company like this? Like, when did that idea occur to you, and when did you get it eventually?

Again, I decided. Every single thing I've done in my life, I've decided.

Wow.

So I literally was sitting down one day, and I was head of marketing, and I was sitting down on like a Saturday, and I thought to myself, I was like, okay, what next? What do I want? What do I want to achieve? Because I always need— I love having goals and then gunning for those goals. That inspires me, that motivates me. So without a goal, I feel like I'm purposeless, like I just am wandering and I don't feel motivated. So I decided, okay, what will inspire me, what I'm excited about? And I just, it just hit me. I was like, oh, I want to be CMO of Mindvalley.

Wow.

And then I had a

marketing officer,

the chief marketing officer. So I worked my way back. I said, okay, if I want to be a CMO, I need people to treat me like a CMO. Okay, so how do I get people to treat me like a CMO? That means I need to have the conversations. What conversations would a CMO have? What kind of planning would a CMO do? What will they be reading? What will they be learning? And I started to journal. Okay, so they will be reading this, they would be learning this, they would be having these conversations, they would be talking about this. They— and I started to map it out, and then I just started to enact it.

Wow. So we call this aligning your feelings, thoughts, beliefs, and actions exactly in alignment with your goals. And you started doing that by journaling everything that that role would actually feel like, act like when it's become a reality and you actually started working towards it?

Because the CMO solves different problems. So in order for someone to say to me like, oh, we should make Marisha the CMO, I would have to talk about those problems. I would have to have answers to those problems. Now the question is, do I? And I could only have that if I'm learning about it, right? So I have to read about it, understand how to solve it, what kind of conversations they have, what is budgeting and planning. Who are the who are the biggest partners of CMO? The CFO. So I started hanging out with the CFO. I started talking to her what her biggest challenges are. How can I add value? How can I solve it? And just after having those conversations, it started changing my my mindset of like really embodying what a CMO would would be like. Immediately they saw me as CMO.

Wow! When this was happening, and this is again for people who are listening right now. Many times they feel like I've created a huge goal, but then my mind starts doubting me. And as a reflection, sometimes people in my life start creating those doubts for me, saying you can't do it. You know, in Hindi we say तुमसे ना होगा, like you won't be able to do it. Didn't that ever happen to you where your mindset, like come on girl, what are you thinking? Chief marketing officer of such a huge company. Did people doubt you sometimes? Did you doubt you?

Yeah, so the truth is every single person in your life is going to doubt you, including your parents. Like my parents have doubted me more than anyone has ever doubted me. So, and they do it out of love. They do it out of protection. It's not out of spite.

They don't want you to fail.

They don't want me to fail. So every single person in your life is going to doubt you. Your teachers are going to doubt you. Your friends are going to doubt you. Your parents are going to doubt you. Your siblings are going to doubt you.

So that happened with you?

Everyone, every single person in my life has doubted me.

How did you react when someone said, come on, you can't be the same woman, this is too much? How did you react to that?

I was going to be the same. I decided so in my head. You have the, the most successful people in the world are the people that are eccentric.

I have

to believe it more than anyone. And if you don't, you will never achieve anything greater than anyone else has ever achieved. And I, I speak to business owners all the time and they tell me like, how do you get— how do you feel like the discipline and motivation to go and achieve this business? I have a lot of ideas, but I need the motivation. if you don't have the motivation and if you haven't decided that this is what you're going to do, it's never going to happen. You ever—

You remind me exactly what my mentor said once upon a time. He said, when the whole world is doubting you, that you need only one person in the world to believe in you, and that is just one person, and that's you.

Yeah, that's it.

And I think that's exactly what you practiced, right? The whole world was doubting you, you continued believing in yourself, and that's how you attracted that role. So once you got that, because of your manifestation, you attracted that role. It was $30 million then, and then today $200 million, as you said. How was that journey? Like, to even think of a number like this and without any experience, how did that journey go when you came up to the team and said, okay guys, let's, let's take this from $30 million to $60 million? Even to think of those numbers, how did that work for you? Was it natural, or did someone coach you into it? How did that work?

It was very natural. It's me learning along, along the way and making the right decisions intuitively, because again, like, I had the right intention, right? So when you have the right intentions, the answers come. I always believe like you have the answers within you. So you don't have to feel like, oh my God, I don't know. I don't know what to do next. Like, what am I supposed to do? Like, I never went to CMO school. I had no idea. But I just felt like I have the right intention. My intention is to take care of my people and make the company successful. End of story.

So you believed all you need is within you?

All the time. And even if I don't have the answer right now, I just think about like, okay, what do I feel is the right thing to do in a situation? And I just do that. And sometimes it's right. Sometimes it might not be the right thing, but because of the intention, I always get buy-in because it's never at the cost of anybody. It's always to help or to better a situation or to better like the quality of work or the quality of the company or the culture is always for a good reason, right? So I felt like all the things came intuitively. I learned along the way from trial and error. Some things work, some things didn't. I always had a big goal. So I get inspired by big goals. I always set big goals for myself. And if I don't achieve the goal, it's fine. But at least I try myself. I work my way backwards.

Okay, say that part again. What do you mean by that? Like, break that down for people over here.

It's very simple. Human beings, you achieve what you set out to achieve. So if I tell you, clean your room, okay, and I give you 2 hours to clean your room, you will take 2 hours and you'll clean your room thoroughly. If I give you 30 minutes to clean your room, you will take 30 minutes and you will do the exact same job. Right. So you, once you have a goal in your head, you will work your way back on how are you going to execute it and you will execute it. And I'll give you a really crazy story.

So,

sure. Team was supposed to launch during COVID a summit, an online summit. We wanted to give back to the community. So it was a free summit, a lot of speakers from around the world. And my team was presenting to me. They said, we're going to get 20,000 people to attend this summit and we're going to do it free and we're going to have all of these speakers and everything. And I said, that is not exciting. I don't want to be a part of a summit that's 20,000 people. I said, Google right now, what is the largest summit you can ever find online? The largest. They said 50K. I said, 50K? Great. You guys are going to do 200K.

Are you? From 50K to 200K?

You guys are going to do 200K because I don't want anyone to beat me. So you're going to do 200K. Now we're going to get there. You know how many people they got to the summit?

198K. Whoa, that was close.

But you know what happened alongside? Forget that. Forget the target. They started to work together as a team because the big goal excited them. They started to become a stronger team. They were all working together because they're like, we have to get the biggest summit. And they started to execute better. They started to think out of the box. They started to solve bigger problems. So not only did it build a stronger team, it motivated them. They achieved their target, and we actually created a dent. We actually served 200,000 people during COVID

That is inspiring. How many of you found that inspiring? Now, when you started achieving these goals over a period of time, of course, now you've reached $200 million, but how big are you still thinking, if I may ask you to expand these people's thinking even beyond that?

$1 billion.

Whoa, $1 billion?

No, one— my goal is to transform a billion lives through Mindvalley. So my goal is not the money, it's actually the lives. How many, how many people we, we can, we can touch

and inspire.

Inspire. So 1 billion people.

Whoa. And while you're doing this, when you're making such big goals, I remember, uh, it was thanks to Jay who recommended me your name, and that's how we know each other. Thanks to Jay, we became friends, and that's why you were here on the podcast today. When you were giving your interview with Jay, I remember you said something about you make such big goals that sometimes 70% of the times you may actually fail. And that's one of the values in the team. Can you talk a little about that? that about how okay are you with the team failing? Because so many people who are hearing right now, the moment they make a big goal, one of the things they are not okay with is failure. But I remember you said something very crazy about the value system of your team about failure. What was that?

So I completely support failure. I think failure is part of success. And if you want to embody success, you need to embody failure. And it's It's the biggest lesson you can learn because once you learn what you don't need to do and what, you know, like what not to do, you can, you'll know exactly what you need to do, right? So team, like no one gets punished for failing because I want them to think big. I want them to solve big problems. So while doing that, they make mistakes. Like many times, like things haven't gone right or things have broken or my, one of my team members was launching a course and he gave away, he set up the thing wrong. He gave away the course free to 2,000 people. And I was like, okay, it's fine. And he came to me, he told me, I was like, it's okay. Wow. What are we doing next? You know? So I want them to focus on what are we doing next, not, okay, this thing happened and it's a punishment. It's not because you have to be okay with failing. So I want the team to set big goals and setting big goals is the only thing they can do. And the goals have to have a 70% chance of failing.

It has to have a 70% chance of failing, not succeeding.

Failing.

Explain that.

If they— so basically, I want them to— I want them to set big goals and I want them to think as out of the box as possible. So if they are succeeding on all their goals and they are hitting like 80-90%, that means the goals are not big enough.

Wow.

So if they're failing or they're not getting there, that means they're actually setting big goals.

Whoa, amazing. How many of you promise to make such big goals that there is a 70% chance that you might actually fail? But that's okay. At least you're expanding your thinking.

Expanding your thinking, because then you'll figure out how to get there. I'll tell you a really crazy story.

Please.

So I have a fear of public speaking, a fear. Okay. I get crippled and paralyzed when I speak in public. Then I thought, I was like, okay, I, and I decide. So I told you, I make a goal. I decide this is going to be it. Then I just do the work. Even though the work is scary, even though I hate it, I still do it. I know And I do it like I love it. So people don't know, but genuinely hate it. So I decided, okay, I want to, I want to become one of the best marketers, female marketers in the world. How do I become one of the best female marketers in the world and be a voice for women? Because women don't speak up. Women don't apply on stage. They hide their power. I was like, I want to show women that they can do this and they can do this from being a small-town person with an accent that might not speak perfect English, that might be brown-skinned. It doesn't matter. So I decided, I'm like, I look for all the best marketing conferences. I picked like one of them and I want only, and I picked that. And I was like, I'm going to apply to be a speaker. Even though I had a fear of public speaking, I said, that's how I'm going to achieve my goal, doing the hard thing.

Wow.

Right. Then they confirmed me as a keynote.

Whoa. And amazing.

Me as a keynote. And I went like crippled because I was like, oh my God, I don't even know how to public speak. I haven't spoken anywhere. Like, this is my first time. So I was like, okay, now that I have a month, I have 30 days, I can figure out how to learn public speaking. So I bought the courses, I practiced, I made my deck, I started to pitch to friends, I started to watch videos, I started to learn. And I was like, okay, even if I fail and I suck and they never ask me to speak again, I have gotten this out of my body, my system.

Wow, amazing. So you set a goal for something you were scared of most. Instead of avoiding it. In our language, we say, let the tiger run behind you. You don't run behind the tiger because the goal is the tiger. You can't— you can never run as fast as the tiger. And you, when you declared that, that you're going to be part of that conference, you made the tiger run behind you. And now you had 30 days to prepare yourself.

And then from that conference I had, there was 50,000 people that attended a conference, by the way. From that conference, I got another conference that had 90,000 people attending that conference.

This is crazy. What's the largest you've spoken with?

90,000.

90,000. Wow. Amazing. If you had to share one of the biggest beliefs that helps someone like you reach where you are and even think about going to a billion people, what's the— what's that one or two beliefs that you would like to transfer to the audience here?

So the first belief is that no one is going to believe in you. No one

is going to like that.

No one owes you anything. No one is going to believe in you. No one is going to come and save you. And no one is going— everyone is going to basically tell you you can't get there.

Right.

But if you go and tell someone that I want to be making like $1 million a month, they're going to tell you you're crazy.

You're crazy.

They're going to tell you you're crazy. You're going to laugh. But that doesn't mean that's true.

Right.

Only you decide what's true. So if you decide— so that's my first thing is like always decide that this is what you want. And once you commit to that, if you can commit to yourself and you can commit to that idea, you can make it happen. That's without a doubt. But most people don't commit.

That's true. If I had to ask you one crazy story of Law of Attraction, like something so crazy that even you thought like, this is truly magical, have you ever experienced something like this? Something that you can remember off the mind, something in your past that happened like a, like, wow, how did this happen? And you had manifested and it just worked out.

I think my whole life is full of that. I mean, so like I had a, in my head, I had a number of how much I wanted to earn. And I was like, okay, I want to make this amount. And in my head, while I was saying that number, I stretched the number and I was like, yeah, I don't know how I'm going to get there, but this is the number. And, and that happened. In fact, this every year, what I do is I actually map out goals for myself for all of these 12 categories. And kid you not, Q1, I achieved 70% of the goals.

Wow. 70%. So that means 30% is still a failure and that's okay.

Still a failure, but 70% I achieve. And then I rewrite my goals because I'm like, I thought too small again. And then I go and rewrite again. Like, okay, what else am I going to do? Because I was like, okay, in my health and fitness, I want to be doing 8K. I want to do 8K steps a day. I want to have like a trainer and I want to do like this mobility course and I want to be able to do this. And I want to do a photo shoot where you can see my abs. So I write all of this stuff down, like specifics. And I said, okay, in my quality of life, I want to buy an apartment. I bought an apartment like 2 days ago.

Wow. Congratulations.

Yeah. So I write all of this stuff down. I didn't even know I had. So when I bought this apartment, I had no intention to buy an apartment. I was in Dubai. My cousin was a property agent, said, I need to show you this apartment. She showed me the apartment and I was like, oh my God, this is it.

Wow. Amazing. You were attracted to the right place.

By the way, it was sold out. And she's like, oh, it's sold out. And then 2 days ago she said, oh my God, the last unit, they want to sell it to you. Are you interested? And I was like, yeah.

Amazing.

So, and then when I strike every, every week and every month, I look at my goals again and I say, okay, what have I achieved and what do I have left to achieve? And I'm always like keeping that fresh of mind, you know, like reminding myself that I have, that I have to achieve it.

Yeah. This is truly amazing.