0:24

In this brief conversational excerpt, Speaker A explains the reasoning behind selecting Dijon as a business location. The justification hinges on targeting a clientele similar to Apple’s affluent, well‑educated (CSP+) customers who have the means to invest in training. Speaker A notes that Apple’s expansion pattern began with a first center in Lyon followed by a second in Dijon, using this as a benchmark. The dialogue concludes with Speaker B asking if the choice was good, to which Speaker A enthusiastically replies that it was a resounding success (“Cartonné!”). The segment highlights strategic location selection based on client demographics and precedent, and affirms the positive outcome.

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