0:40

In this short dialogue, Speaker A argues that dietary habits must change because roughly 20 % of global CO₂ emissions stem from food production, with about 18 % attributable specifically to animal‑based proteins. He highlights the emergence of plant‑based protein startups, including his own company, which creates cheese‑like products using traditional cheesemaking techniques. However, due to regulations that reserve the term “cheese” for animal‑milk‑derived products, they cannot label their items as cheese. Speaker B asks whether other companies produce “fake cheese.” Speaker A responds that the naming restriction applies broadly, but emphasizes that their products taste excellent, encouraging listeners to try them, noting that tasting often leads to adoption of these sustainable alternatives.

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