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🤷‍♂️2 common #realestatetech ?s - and 1 #marketingtechnology caution for agents and teams

Name: 🤷♂️2 common #realestatetech ?s - and 1 #marketingtechnology caution for agents and teams
Uploaded: 2024-10-06T15:11:55+00:00
Duration: 3 s
Channel: Real Estate Team OS
Description: Short transcript excerpt from a YouTube video (Real Estate Team OS, episode 45) where Chase Whitney describes two common questions he receives about…

6 Oct 2024 · 0 min

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Short transcript excerpt from a YouTube video (Real Estate Team OS, episode 45) where Chase Whitney describes two common questions he receives about marketing technology: (1) why is a particular tool special, and (2) what to do when an existing system is failing. He emphasizes relying on real-world, front-line experience (attending appointments and meetings), giving concrete examples, and asking a primary diagnostic question before recommending change: "Why do you want to leave the company you're already with?" — noting that change is hard and benefits should outweigh the cost.

Here are the two types of questions Chase Whitney gets about marketing tech.
I get a lot of I keep hearing about X Tool and your name keeps coming up. What's so special about it? And the nice thing is I give them real world examples of how we're using it in the business. Because the one thing we didn't talk about on the team structure is I'm very much in production, in the front lines. I'm working less buyers and working mostly listings, but I'm at every appointment, every meeting. So I do have real world experience on all this stuff. So yeah, it's I've heard about xyz. Why is it so special? Or it's I'm having trouble with what I have right now. What would you recommend I do to kind of fix this problem? And if they just come cold to me and say, hey, you know, want to talk about this? The first question I'll ask is, why do you want to leave the company you're already with? Because change is hard. And as much as I'd love to see them adopt my system because I just know they work, it's still hard to change. So is it really in your best interest to make this move? And if you do, will you benefit from what it gives you?
Learn more on episode 45 of Real Estate, Team OS.