Short YouTube discussion (Summit series — Real Estate Team OS) on how top real estate teams segment and manage leads: emphasizes accountability on dedicated lead teams, metrics-driven distribution, and competitive capture of high-quality, bottom-of-funnel leads in top zip codes (example: Orlando). Also notes referral/retention benefits and that top teams are edging out smaller competitors.
If you're on the lead team you have to be much more accountable because we have metrics to hit now and you could lose the opportunity. Over time we have gained the opportunity to become maybe the flex team in the top zip codes in Orlando. Basically what just is happening right now as we speak these top teams are edging out the small guys. They can't buy those leads anymore. You have to join one of our teams to be able to get those leads. For the most part you know that has been earned over time and we've stayed in business with those companies because there's no better leads. They're bottom of the funnel. They're calling on properties that are actively listed. They do feed the pipeline for us. It works because we have the repeat referral and retention.
Four team leaders share lead sources, lead distribution and lead conversion strategies. Check out the fourth episode of the Summit series on real estate. Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
