Short panel discussion (Real Estate Team OS) about the future of real estate teams. Speakers predict increasing consolidation (mergers/joining of smaller teams into larger ones), raise concerns about competition from large brokerages that can offer enterprise-level benefits, and emphasize teams’ role in improving consumer service and agent development.
What's the future of teams?
I think we're going to see more consolidation. Like we're already getting teams that are either not profitable or just kind of tired and just unsure that are reaching out. Can we merge with you? Can we join you? I think that teams are just going to continue to get bigger and take more market share, you know, and I think the team bridge model is probably the most profitable and the most dangerous to disrupt a lot of the other stuff that's going on.
I think there's a need in the marketplace for teams. I'm curious to see what the large brokerages will do because they can implement enterprise level benefits at scale across an entire brokerage. That makes it hard to compete with them as a team or as an independent brokerage.
The first thing I think of is the need for the industry nar especially to step up and recognize what a team actually is and what it means not just to the industry but to the consumer. Teams have revolutionized the service level that consumers receive. Teams are making it possible to help agents lift them up and say, don't worry, you're not experienced yet. Come with me. Instead of being out alone, check out.
This summit series episode on real estate Team os.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
