A team leader walks through how they built 27 trackable lead sources, moving from door-knocking and bought leads to content marketing on YouTube and their website. Most new business now comes from content they create themselves.
Early on it was, hey, come together. We're all going to prospect together. Expires for sale by owner's door knock. And then I got to realize if I wanted to retain people, I needed to create some sort of source of them to stick around beyond that. And so if you're training me to do it myself, I'll just go do it myself. You just go do it yourself? Yeah, you can hire a coach and accountability partner. You're good to go. So then it became let's buy Zillow, realtor.com, pay per click, hire ISAs, all this kind of stuff, which became unprofitable. I think anything can work, but, you know, we were trying to do everything at once. And so I swung back the other way and I was just like, let's figure something else. So we started with content. YouTube became my thing thing, and then it became the website, then short form and media and all that kind of stuff. So we have like 27 different sources of business now, and we track everything back to the first source of when they found us. And so yeah, but majority of what we do is content marketing based at this point, four.
Team leaders from the same market explain how they generate and distribute leads. Check out the fourth episode of the Summit series on real estate. Team os.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
