A short YouTube discussion from Real Estate Team OS about lead sources and lead distribution. Speakers criticize round-robin lead assignment, advocating matching agents to consumers based on local expertise and passion (hyper-local focus like Windermere) rather than broad 'road warrior' coverage. The episode is part of a Summit series on real estate (episode four).
Chapters
Distribution. Right? I think you and I have talked about this in previous podcasts before. Round robin is bs. Round robin is not good for the consumer. So we're more aligned with what Ben is doing is identifying the passions, the skill set of an agent and partnering agents up with the type of consumer who's hand raising and saying this is what I'm looking at. Having a team that is not focused on road Warrior type service, which is I can serve everywhere from Miami to Jacksonville, Florida. Perhaps if those two markets are your specialties. God love you though, being an agent who says but I'll drive far if it's a certain price point. Probably not going to be an agent. For the Funk collection. We're very focused on hyper local specificity. So if you say you live and work in Windermere and that is your area of passion, then you can deliver a higher level of service to the consumer that is looking for a home in Windermere.
We're talking lead sources and lead distribution with four team leaders. On episode four of the Summit series on real estate, Team OS.