A short YouTube segment from Real Estate Team OS emphasizing that the critical work is what happens after a lead is captured: the funnel and tailored follow-up. The speakers say lead nurture and engagement must be customized by lead source (seller ad, community buyer, investor) and that defining these post-lead steps improved conversion. The clip references episode four of the Summit series.
The more important thing from just the lead source is really like the funnel that occurs and the leads experience after they enter the ecosystem. And that took forever to figure out and refine because it's almost different per lead source. So how we engage with a potential seller who's clicking on a Cash now offer ad versus how we engage with a buyer in the specific community versus how we engage with an investor who's coming through bigger pockets, how we treat those customers and curtail the content and the follow up for those customers, that's really kind of what what took us to the next level is once we had those steps defined.
Learn the lead sources, lead distribution, and lead conversion strategies of four different team leaders. Check out episode four of the Summit series on real estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
