A short interview-style conversation (Dec 20, 2023) from Real Estate Team OS about leadership and sales in real estate. Speaker A emphasizes authenticity as essential for leadership, the importance of versatility and flexibility for salespeople, and understanding individual team members' strengths and weaknesses; core claim: leadership fundamentals persist across roles even as people and contexts change.
You built and led a real estate team. Before we were really talking about the team, you were president and then CEO of Keller Williams. You're president at OJoe. In terms of leading a successful team, how has that varied for you across those experiences?
The things that have always worked is just being being who I am, being myself, and not trying to be something I'm not. Authenticity is a necessity when it comes to leadership. As a salesperson, as a real estate agent, you're developing versatility and flexibility is critical to being effective with a wide range of people. And leadership equally as important. So being able to understand who your team members are, who your teammates are, their strengths, their weaknesses. So those things change because the people change. But as far as leading, I think leading is leading.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
