Real Estate Team OS argues that AI-generated content is flooding SEO and making it harder to stand out. The solution: create content from your actual experience instead of letting AI write everything for you.
When you talk about AI and SEO, like, there's ways you could use it, but most people aren't using it. The ways you need to use it to make like it's not, hey, I'm going to just copy this URL, rewrite this blog and not do anything with it and just copy and paste. You know, I've used it to create subject lines. Is great thing, right? Create subject lines and different things like that. But I won't use it for my email content. And Google updated SEO last year, you know, because they're trying to figure out, like all of a sudden we have this, you know, the amount of content created a day is like, what, tenfold what it was three years ago or whatever it is. So they're trying to figure out, okay, what's good content and what's not. And really what you're starting to see is more of the hyper local, you know, more of the, hey, this is based on an experience and a story I had, you know, writing in a way where it's actually based on experiences you had and, you know, all those things. So AI can do that. AI can't produce a, you know, experience or, you know, this is with a client, you know, write about that, those type of things.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
