A short transcript excerpt from a Real Estate Team OS podcast episode (July 21, 2024). The speaker argues that swapping lead sources or lead-generation platforms alone won't improve results; instead, agents and teams need a CRM foundation and simple, realistic operational workflows to convert leads effectively.
At least once in every group. Once a day in every group. If not like five times a day in every group. What's the best lead source? What's the best payout closing lead source? What's the best lead generation company? And I see people just say I tried this one and it was terrible. And I tried this one, it was terrible. You're going to keep getting the same results no matter what lead generation platform. If you're doing it yourself or agency you hire or pay at closing platform you sign up for for referral fee, you're going to have the same results not changing the way that you operate. The common theme for solo agents, teams and large teams or brokerages is a CRM with that foundation of system in place and operations so that it's simple and you've got a realistic workflow.
Learn to simplify your real estate tech with Elena Key on real estate team OS.
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