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Blanket the area with #directmail? Nope - segment, target, track, and retarget. A #marketingtech tip

Name: Blanket the area with #directmail? Nope - segment, target, track, and retarget. A #marketingtech tip
Uploaded: 2024-10-07T00:09:03+00:00
Duration: 27 s
Channel: Real Estate Team OS
Description: Skip blanket direct mail. Instead, target a 300-500ft radius plus your top 200 clients, send 750 pieces total, and use QR codes to track who scanned it…

7 Oct 2024 · 0 min

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0:27

Skip blanket direct mail. Instead, target a 300-500ft radius plus your top 200 clients, send 750 pieces total, and use QR codes to track who scanned it. Then follow up with calls, knocks, emails, or texts to convert.

Questions this video answers

300 to 500 (units spoken: implied feet/yards—speaker gave '300 to 500 radius')

About 200 (speaker: 'about 200 or so into our top 200 clients')

About 750 pieces ('we're going to send about 750')

2,000 ('they're going to send out 2,000')

QR code scans (speaker: 'when they scan the QR code... I know exactly who it is and when they scanned it and how many times')

So when we can take a new listing, we'll do probably.
300 to 500 radius and then about 200 or so into our top 200 clients, if you will. That's a mix of seller leads, past clients, fee or referral partners, etc. As kind of proof of production when we do those. I've chosen to go that route because I would rather send out fewer pieces but then get.
Insight into.
Who'S doing what. Now talking about.
Pass through benefit to the client.
Mr. Seller, when we send out these postcards, you have agents, they're going to send out 2,000 of them and that's, that's a decent idea. What we're going to do is we're going to send about 750. But when they scan the QR code to look at your home, I know exactly who it is and when they scanned it and how many times.
Then I can go call them, knock on the door, email them, text them whatever it is to be proactive into getting your house in front of them and find out who they might know is looking to buy or sell a house.
Get helpful tips about direct mail and smart mailers with Chase Whitney on episode 45 of Real Estate Team OS.