Chase Whitney breaks down their marketing tech stack in detail 📝

It's the core pillars that I've felt that you have to have their ancillary tech tools that we have all over the place. But the main ones are what I found to be crucial obviously is your CRM. And the answer is obviously follow up boss. That's the core. Everything else that we do has to integrate with follow up boss number one. And number two, the unique aspect when we bring on technology is it has to have a benefit to the consumer that we can leverage either in conversations at the listing table, at the buyer consult table, what can we say about what we're investing in that helps them, the end user that's working with us? The other pillars essentially become idx, a website lead generation remarketing. And then the bonus one really was direct mail.

Get a detailed breakdown of the marketing tech stack that Chase Whitney and his team are using on episode 45 of Real Estate Team OS.