A short YouTube monologue (Real Estate Team OS, uploaded Nov 16, 2023) where a speaker recounts learning that establishing accountability, standards, and consequences is essential to build a high-performing team. The speaker contrasts a previously informal, unaccountable team with a later decision to implement clear culture and measurable expectations so the business can grow.
Veronica, what is a must have characteristic of a high performing team? I remember running a team when we didn't have accountability and standards. You really didn't know if an agent was going to make it on your team. It was honestly fly by the seat of your pants. I needed to be accountable and I needed to make sure that I could truly hold my team accountable. I realized I was entering the big leagues at that point and I was like, wow. So I have to go back to all of my agents and tell them the culture that we're going to build is a culture of accountability and standards. We use these words like consequences, consequences or what happens. And I didn't really want. I always felt like that was a negative connotation of like, oh my God, consequences. But no, it's the reality. If you don't do this, your business won't grow. If we don't have something to measure, how do we know we're doing well?
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
