Could limiting your agents actually help them? 🤔 #realestateteam #podcast

Typically, agents are like, more leads, the.

Better because they want to skim the ones that are ready to buy, correct?

Yeah, they cherry pick them. So that's exactly what they do. We probably almost immediately doubled our conversion when we started putting what we call thresholds into place, putting minimum price points. So that way they couldn't say, well, the past five leads I got were all $30,000. We put minimum thresholds. Because I do have new agents in my ponds working them. I knew those would still get worked. Also saying, this is your max. You are not getting more than 20 leads. They work them a lot harder. Last year was the highest number of touch attempts we saw on a lead. Two years. I think we were at about 21, 24. Last year we got up to, I think, 57 touch attempts to get a lead to closing. You can see just the variance of the market. But I needed my agents to continue to do the work.

Lauren Bowen generously shares more lead conversion tips based on her decade of growing and scaling a real estate team. Check out episode 51 of Real Estate Team OS.