Laurie Finkelstein Reader left individual sales five or six years ago to build a real estate team. She argues that scaling requires concrete, non-negotiable standards: either met or not. Cultural alignment matters more than individual production.
So for starters, Ethan, I have not sold a house in nearly six years. So I came out of production and decided to work on the growth and development of the team about five to six years ago. And one of the ways to make sure that your culture's intact, to make sure that people are delivering the same level of service, because I'm asked this all the time. How do you scale that? How do you duplicate it? You have to have standards, right? Very clear, defined, refined standards. And sometimes, you know, I've met agents that have come across my path, and they're very high producers, but culturally, we are not aligned. And not that they're bad people, they're great people, they're great agents, but we're not. We're just not aligned. And you have to be committed to that standard. The standard cannot have a wiggle, wobble. The standard's like concrete, right? So you're either meeting the standard or you're not meeting the standard.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
