Lauren Bowen tells real estate team leaders to limit agents to one or two lead sources maximum, not five or six. Choose sources that match, like both selling-side or both buying-side, and pick kind sources that convert well.
Two lead sources (ideally one).
Episode 51.
I do not put agents on more than two different lead sources. That was something that we realized we were making a mistake in because I had agents on five or six different lead sources. I sit behind a computer all day and I know these lead sources like the back of my hand. But my agents have a lot more to deal with. I can't expect them to have the same knowledge of them that I do. But when I'm putting them on five or six, I'm kind of setting them up for that failure. Two lead sources is the max that they're allowed on. We want, like, kind lead sources. So they have to be like two selling lead sources or two buying side. They have to be very similar. Ideally they're on one, but if I don't have enough lead flow to support it, I will put them on too. That was a mistake that I think was a really hard one for us to realize, but it was one that I can see our conversion now going up now that we've rectified it, we're.
Kicking off 2,025 talking lead sources and lead distribution with Lauren bowen on episode 51 of Real Estate Team OS.
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