A short conversational excerpt from a YouTube video "Don't be one of those agents" (Real Estate Team OS) where two speakers discuss how agents should approach competitor awareness. Using a youth football coaching analogy, they recommend studying competitors ("reading their plays", "analyzing their film") while noting there is a fine line in how much to emulate versus focusing on one’s own craft.
Before we got on the podcast, you and I were talking like I watch what you're putting out there. Like if you are wanting to like hone in on your craft, you should know your competitors. Just like in football coaching my kids 6 year old football team. And it's like you should know your competition, you should know what they have. Like you read their plays, you study.
You analyze their film.
We do the same.
Thing to an extent.
I think it's a fine line in.
Our business of, you know, I tell a lot of agents, don't, don't be one of those agents that are waking up every morning and checking the stat sheets and seeing this agent just put this, this agent just this. Be aware of your surroundings but focus on just you focus on your own craft, focus on your own business because if you spend 80% of your time focusing on others, you're just going to fail. There's only so much time in every day.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
