How many transaction sides did George Lawton's team complete last year?

Name: 🙅♂️ Don’t forget - the agents on your team are NOT your customers #podcast #realestateteams
Uploaded: 2024-04-21T20:43:21+00:00
Duration: 7 s
Channel: Real Estate Team OS
Description: A short transcript excerpt from a Real Estate Team OS YouTube podcast featuring founder George Lawton. Lawton emphasizes that agents on a team are not…

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🙅‍♂️ Don’t forget - the agents on your team are NOT your customers #podcast #realestateteams

21 Apr 2024 · 0 min

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0:07

A short transcript excerpt from a Real Estate Team OS YouTube podcast featuring founder George Lawton. Lawton emphasizes that agents on a team are not the end customers — the consumer experience is the true priority — while also noting his team's scale (nearly 2,500 transaction sides last year). The clip is the first in a series that will include two of his top agents who are building teams within the team, and focuses on recruiting and retention strategies.

Questions this video answers

Nearly 2,500 transaction sides last year.

As a team leader or a brokerage owner working on recruiting and retention. It may be tempting to think of the agent as your customer, but we.
Focus a lot on adding value to our agents. But we never, never lose sight of who the customer really is. And I think that that gets diluted a lot of times as I've as I talk to big brokerages, big teams and who their clients actually are. You can go to some conventions and conferences and there's nothing ever really talked about sometimes on consumer experience. And so I try to stay, you know, and we try to stay focused on who our clients are and that's who we are. Right. Is like trying to provide the best experience possible while partnering with amazing agents.
More on the agents George and his team have recruited and retained en route to nearly 2,500 transaction sides last year. In our full conversation on real estate team os, it kicks off a series that will include two of his top agents who are building teams within the team. Check it out, starting with founder George Lawton.