A speaker describes their decision to hire three Inside Sales Agents (ISAs) at once rather than one. They felt confident in spending on marketing but disliked cold-calling, so they recruited and trained three ISAs simultaneously to create internal competition, accelerate lead handling, and avoid repeated hiring failures. The experiment succeeded.
One of the things I realized is I will be very strong at marketing. I'm fearless when it comes to spending money to make money because I had a really inexpensive lifestyle, right? So I thought I'll invest in this and I'll grow it. But what I couldn't envision myself doing was sitting at a desk and calling. So I hired three ISAs, not one three right off the bat because I talked to enough people who had ISA teams and they told me, oh, I hired this ISA and then it didn't work out. Then I hired that ISA and it didn't work out and I thought, well, if I'm going to do it I can always turn up the leads and I can always recruit agents if I have leads. So why wouldn't I hire three, train them at the same time, have them compete with each other so that they're really cognizant of producing results and it worked out really well.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
