Brief coaching advice for real estate team leaders: don’t give every agent every type of lead—agents must earn the right to receive listing or buyer leads. Emphasizes training and support before assigning leads to protect agent confidence and company outcomes, especially in a tough market.
The first tip would be, everyone doesn't need to get everyone. Every agent on your team hasn't earned the right to receive every lead and be okay with that. And that can be tough, especially when you actually care about the people on your team because you want them to win and you want them to have opportunity. But the fact is, some people are not ready to receive a listing lead. Some people are not even ready to receive a buyer lead. So putting yourself in a state of understanding that it's better for the company, and ultimately better for that agent to dive more into training and supporting that person so that they are prepared and capable when the lead comes in, than just giving them a lead, getting them blowing out. Because when you blow out a lead that can do something to that agent's confidence level, for some people, they never come back from that.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
