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Find out which lead sources are profitable in 47 seconds 👀 #podcast #realestateagents

Name: Find out which lead sources are profitable in 47 seconds 👀 #podcast #realestateagents
Uploaded: 2024-05-31T02:52:30+00:00
Duration: 2 s
Channel: Real Estate Team OS
Description: Short YouTube podcast clip from Real Estate Team OS where Grant Wise and a guest recommend building a deal-tracking report (yearly, e.g., 2023) to…

31 May 2024 · 0 min

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Short YouTube podcast clip from Real Estate Team OS where Grant Wise and a guest recommend building a deal-tracking report (yearly, e.g., 2023) to evaluate which lead sources are profitable. The speakers list specific columns/metrics to record — ad spend per source, leads, appointments, closings, sales volume, gross/net commission, and time-to-close — and encourage calculating return on ad spend. The clip ends by pointing listeners to Episode 27 for a deeper tutorial.

Profitable. Growth starts here.
I love having teams fill out a deal tracking report. The easiest way to do this is go back to 2023 and look at the entire year in a document or a sheet or an Excel. Put every source you've got, how much money you spent on that source, how many leads you got from that source, how many appointments you got, how many closings you got, what your sales volume was, gross commission, net commission, Time to close. One of the most critical metrics that nobody tracks. From the time the lead comes into the CRM to the time we close, how long did it take? Look at your average return on ad spend. Was it profitable? Yes or no?
Learn to create your deal tracking report with Grant wise on episode 27 of Real Estate Team OS.