Fixed costs in a Real Estate Business can be daunting 😰

Last year we spent about $300,000 in referral fees. We pay you know this operational cost or marketing cost in the form of a referral which is also a variable cost. I'll take that variable cost any day of the week over a fixed card cost of you know maybe billboards or whatever other strategy you might look at. And that created the fourth vertical which was a huge referral based system. So across the country you know the top 1% refer to the top 1% within kind of our region near Toronto which is the largest city in the country we see this migrating trends everybody's sprawling out of Toronto and we're about an hour outside of Toronto and and the recent trends over the last decade we've seen is people driving until they qualify and and you know being referred out of Toronto and 80% of this, this the chairmans, the top 1 percenters reside in Toronto. So that fourth vertical there is is referrals we we spend about I don't know.