Whissel Realty Group has agents focus on three money-making tasks: appointments, prospecting, and negotiating contracts. They delegate everything else to overseas VAs who draft offers, schedule showings, and manage the CRM. The speaker says this setup raises agent income and retention.
We just want the agents doing the three things that make money. Going on appointments, prospecting and negotiating contracts. And I used to say writing and negotiating contracts, but I don't even want to writing the damn contracts anymore. We actually have a whole team. We call them our international team. Yes, they are VAs, they are overseas. But when you call them international team versus VAs changes everything. They're writing offers for the agents, they're scheduling showings for the agents. They're taking a debriefing phone call from the agent when they leave an appointment and just brain dumping everything that happened at the appointment. And they're scheduling the next appointment or they're writing the offer, or they're updating the CRM, they're adding the to dos. Like they're doing all that stuff for the agents. We obsess over how can we strip everything away from our agents so they're just focused on those three things. The beauty is they make more money and they have more fun. And it's really freaking hard to leave when all you do is the things that make you money. We strip everything else out of the equation and you just focus on doing the things you got into this industry to do.
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