Jonathan Campbell breaks down why goal-setting fails without execution. He maps goals into concrete parts: people, marketing, sales tactics, conversations, operations, systems. Then converts those into quarterly targets and milestones so objectives actually happen.
Anybody can set a goal. You see it around New Year's Eve and your resolutions and all that. Too many people just set a goal, but they don't execute on it. We'll set a broad goal on usually number of transactions and volume count. And then what we'll do is we'll break it down, but it's like, alright, hey, what are the people changes that you need to make in order to make that happen? What are some of the marketing changes that you need to make in order to make that happen? What's some of the sales tactics that you need to change in order to make that happen? Do the conversations change? Do something else change? What are the operations behind that? The systems that are in place? You take your broad goal, then you break it down in all those different sectors of what helps and then, yes, then you end up with your quarterly goal. So we're going to have our Q1 goal and then, yes, we break that down into milestones where it's actually attainable and actually looks like you're accomplishing something instead of having a broad goal.
We're talking 2024 wins and 2025 game plans. With four viewers and listeners, including Jonathan Campbell, check out episode 50 of Real Estate Team OS.
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