This YouTube podcast episode (Real Estate Team OS, episode 7) features a conversation with Max Bolanos, Director of Marketing at Whissel Realty, ~90 days into the role. Max describes his 30/60/90-day onboarding framework, tactical steps to help agents work with marketing, and a strategic omnichannel approach that balances branding and performance while coordinating multiple creative stakeholders.
Chapters
Help me help you. That's a necessary philosophy, if not even mantra of almost any staff member on a real estate team that's built for and optimized for agent leverage. And of course this includes marketing. Marketing is very often a service organization. So here in the seventh episode taking you inside Whissel Realty, you'll meet Director of Marketing Max Bolanos, who's not only new to the team, he's also new to the real estate industry. About 90 days into the role when we recorded this conversation, Max shares with us the the approach of the first 30, 60 and 90 days in the new role inside Whissel Realty. He also shares specific tactical things they're doing to help agents help the marketing team serve them more effectively. He also shares a more strategic and omnichannel approach to real estate marketing that he's bringing in from another industry. Balancing branding and performance marketing, honoring different creative visions when multiple stakeholders are involved in the creation of something Getting more out of live in.
