Brandon runs a YouTube channel about smart home technology that's hit over a million views and uses it to fuel his real estate business. He talks about how the channel brings in clients and what content actually works to keep people watching.
Brandon created a YouTube channel about smart home tech that's generated more than a million views. Here's exactly how it's helping his real estate business.
Yeah, it's real estate adjacent. And so it gives me an excuse to talk about something related to the home and really look at it from a real estate perspective. Like, what's the return on investment? Why would you want to buy this? Is this worth it? That type of conversation too. And then you can take all this stuff that we create and create micro content that you can share in the different platforms. And it's all about engagement. Right. So getting your name out there, talking about something you're passionate about, finding people that have similar interests. My clientele for real estate tends to be more nerdy people like myself because they appreciate that and we get along well. And so I, I like to attract people that are like me. And with all this content that's out there, they're kind of pre sold. When we meet, it's like we're already friends. It's kind of a weird experience that I'm sure you've had in the past. So we're.
Talking 2024 wins and 2025 game plans with four of your fellow viewers and listeners, including Brandon. Check out episode 50 of Real Estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
