Marcus Larrea stops asking agents to repost brokerage content and instead gives them raw files, copy, and tags for a simple copy-paste workflow. His team posts two pieces of content five days a week through a marketing Slack channel where materials stay live for 48 to 72 hours.
Don't ask real estate agents to share the social media posts that your team or your brokerage is putting up. Empower them in this way instead.
We're consistently pushing out two pieces of content five days a week and that's a non negotiable. We've been doing that for probably about three years now. We share our raw files and all the copy with each one of our agents so they can put it as original content on their pages because it gets more views and we have a marketing channel within Slack. Our marketing coordinator puts the raw file with the copy and all the tags and everything already there. So it's literally just copy and paste it into your Facebook or Instagram account. We actually remove a lot of the content from the slack channel after 48 to 72 hours because that post might not be relevant in 72 hours. We're getting really good feedback from our agents and they're getting a lot more likes on the post now. Instead of sharing it.
Get more practical tips from Marcus Larrea that will help you and your real estate agents grow your real estate business. Check it out on Real Estate Team OS.
