Real estate team leaders should track MLS stats to measure agent productivity. Aim for 7-10 transactions per agent for profitability. If 70% of your agents close 0-5 deals, your office is likely losing money.
So the first thing, everybody that I'm coaching, when I'm sitting with them for the first time, I'll say, what's your agent productivity? And they'll say, I have no idea. I'll say, let's figure it out. So what you're going to do is you're going to run your MLS stats, you're going to figure out how many transactions on average your agents are closing. For most offices, we need to get that number to 7, 8, 9, 10 to be making profit. Right. If our agent body, 70% of them is closing, 0 to 5 transactions, we're probably losing money. There's probably a lot of reasons around that. Could be technology, could be systems, could be coaching, could be mentorship, where we could step in and say, we're going to help these agents get more productive really, really fast. And if you can step in to a meeting and say, guys, you know, the office leaders decided to make a change, the ownership is going to change. But I want you to know something. The only reason we're making this change is to help you guys sell more real estate. I want to take you all from where you're at, which I know your numbers, and I want to help you grow. And in our path, we're going to show you how to grow. And you get people excited about that. They will follow you when you make it about them and not about you.
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