Lauren Bowen walks through onboarding new agents: start them on an internal lead pool and require three closings before they touch live leads. Track their activity metrics daily. Move them to better lead sources only when they prove they can work what they have.
If we have newly licensed agents, we actually make them go to our pond. I think we call it an ocean these days because it's just grown so big. So they have to close three out of there before they go on a live lead flow. And this one's really specific to new agents. Once they go on live lead flow, we might take ones that maybe like a ppc that are going to take some more nurturing. So working. I can look and follow up, boss. To see the number of leads they receive, how many calls they've made, emails they've sent, how many texts have they sent, Are they doing the work? As basic as that sounds, I mean, as fancy as real estate has gotten, you still have to do the work to get to the closings. Being successful in this, it's kind of boring sometimes because it's the work that gets you to the closings. If they're doing the work, usually their production will start picking up. You see the contracts coming in, you see the closings coming in. Then if there is another lead source in their area that's higher, converting, we move them up to that.
Improve the way you vet and manage your lead sources. Lauren Bowen's got two dozen of them and she shares her tips on episode 51 of Real Estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
