Shannon Yousefi, Director of Operations at Whissel Realty Group, explains how clean data lets sales leaders tell the real story of their pipeline. Accurate tracking of the sales process takes years to build, but it's what makes coaching agents and reviewing performance actually work.
How can operations better support sales?
Getting that data, having real information that we know is accurate and true, and then being able to use it and tell a story with it so that the sales team can really go in and do effective pipeline reviews with the agents on an individual basis or even like a group setting. And without having the information, it's really hard to be able to coach people on the right things. And so that's something that we've been really, really focused on and really working on over the last several years. But it's always like an ongoing thing. It's never like one of the things we set up was, like, creating that, that structure of how we track the, the sales process and where the client actually is so that we can have real conversations around next steps and things like that.
Go inside Whissel Realty Group with Director of Operations Shannon Yousefi right now on Real estate Team OS.