Segment from a Real Estate Team OS YouTube video (Feb 9, 2024). The speaker describes a selective recruitment strategy—protecting their existing bench, prioritizing families/clients already served, and deliberately remaining a smaller, purpose-driven team rather than hiring agents to inflate transaction counts. They emphasize supporting team members' goals and quality of life while noting they served 114 zip codes last year.
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114 zip codes
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So we're looking for people like that that want to also live in that same mindset. We're very lucky that we don't have to do a lot of recruiting, partially because we're protective of that bench and protective of who comes in. Because it's important to us to feed the families that have entrusted us with their businesses first. We have also had to make some decisions about who we want to be in the real estate universe. Last year, we served 114 zip codes, but there's also still a lot of consumers to serve, and so we believe there's enough to go around for everyone. And we had to make choices about do we want to be the brokerage that just hire agent bodies just to have a lot of people to be able to say we've done a lot of transactions, or do we want to stay smaller and do we want to be on purpose about helping the people here reach their goals and feel like we also have great lives on top of doing real estate. Our path for now is to be a team, to run as a team, to take care of our people at a high level and continue to kind of stay in our lane and help people have really great lives and do something that they're passionate about.