How do you find real estate partners that aren’t a dead end? 🛑

No matter how hard I stare at this phone, it's not going to ring, right? No matter, you know, so my mind went to a point of creating relationships. And in Hamilton we've got one of the power medical research centers in Canada, world renowned for attracting top research, fantastic physicians. I sat down with the dean of medicine and said let me help put a recruitment program in place. The phone started to ring because, you know, I proposed a value proposition that was that they'd never seen before. Nobody had ever thought of, of helping attract and landing these recruits. And it was fun. We had people coming from New Zealand and Italy and Germany all over the world, you know, to consider working in Hamilton. And they were competing with attracting these people with, you know, versus like Miami or, you know, Australia. And so we had to really showcase some of the strong value of not only the job opportunity but the community.