Getting agents to adopt one brand means asking them to reset their personal brand to the group brand. Posac Group requires incoming agents to coordinate through pod leaders and a marketing production team, flying the same flag to build shared reputation.
We all fly the same flag. We are all weimert everyone brands to weimart. They don't use outside colors, outside logos, because in our minds, we're building our reputation together. So I'm just curious, that Posac Group, what does that look like for you guys?
We're very similar. We follow one brand and that's the Posac Group brand. So a lot of agents come to us in having created their own brand. One of the discussions we have is are you willing to reset that into what our brand is? Because our brand and content that supports it is what drives us. And if they're very active on social media, they pivot to understanding what our brand is, what the sort of parameters to our brand are, and then work with our pod leaders and our marketing production team. So very similar. I mean, obviously, you know, your organization as well as ours has done a good job of not cluttering up the identity of who we are.
Learn how two teams support their agents, from branding to pods to tc. Check out our second episode of the Summit series on real estate. Team Os.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
