Real estate leaders need clear growth paths and flexible team structures to keep top agents. The Lawton team, a top-10 U.S. operation, uses "teams within a team" models that let high performers stay and advance instead of leaving to start their own.
What's the key to retaining your top agents? You have to create a clear path for their growth and success.
This is step one, this is step two, this is step two, step four and this is how you grow with me for the next 20 years. If you don't create a growth path for them, they're going to create their own and you're probably not going to be in it. Right. And so, and that's where teams within a team did, I think 10 years ago, 15 years ago I'd have teams within a team. No, but it's possible and it's what some of my team members wanted and I'm like, I think, I think we can actually make this work where it's a win win and they're good, amazing, like minded team members that deserve to win together. Right. And so I think we, we, you know, that's where we go and that's how we created the models. So it's been great to watch them grow and understand that they can continue to grow with us.
Kicking off an eight episode series where we go inside the Lawton team, a top 10 team in the United States.
