Jen Dillard recommends sponsoring community events for visibility, using direct mail and video to seem everywhere, and filling market gaps like home staging. She suggests buying staging inventory and offering it free to sellers.
What should you do if you're rebuilding in a brand new market? Here are three ideas.
I started having community events regularly. I would sponsor anything and everything. If there was an opportunity to put my name on something or give back in some way, I was there. And then another tactic was just I want people to actually say the words I see you everywhere. And so I started doing mailers, I did social media, I recorded videos and I found areas where there was a gap. Staging was not a thing here yet very few people were staging homes. I took it upon myself to get a warehouse, fill it with inventory. I bought somebody else's staging inventory who was going out of business in Portland. I bought their trailer. I bought all their inventory. I started staging our listings as a complimentary service to sellers and marketing that doing video. That was not something that was happening. So just seeing where there were gaps in the market and filling them.
Learn more with Jen Dillard on episode 66 of Real Estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
