George Lawton and Billy Hobbs run a 200-agent real estate team that grew 19% during a down market in Phoenix. They prioritize durability over growth, focus on operational efficiency and trust, and measure success by net operating income rather than transaction volume.
While you do want to be vigilant about net operating income, you do not need to be cuffed to the idea of delivering a very specific profit margin at all costs. In fact, it may hurt the durability of your business. And that's a key idea you'll pick up in this conversation. Team leader George Lawton is focused on growing top line revenue. Chief Operating Officer Billy Hobbs is focused on managing expenses and delivering operational efficiency. Together they're building a durable business around 200 agents, around two dozen staff members, five regional offices and 19% growth year over year, a down year in the Phoenix market. George and Billy were kind enough to be our first two guests in our popular Inside the Lawton Team series. Now they're back to talk about profitability, trust, consumer experience, video messaging, transaction coordination, the infinite game and the EKG of your business. Here's my conversation with George Lawton and Billy Hobbs on real estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
