How does marketing help a high performing team? 🤔

What's a must have characteristic of a high performing team?

I think they've just got to be really strong at a lot of things, but in particular, I think marketing, attracting people to their team and then also attracting consumers to want to, you know, be part of that experience of working with that team. I think you should have some vision of like, this is what, what I stand for as a real estate agent. This is what I want my team to stand for. And then really build in line with that vision so you don't sort of end up like having like half your team, which just know is not aligned with what you're trying to do or the level of service you're trying to provide.

Go inside the customer centric vision that follow up boss co founder Dan Corkill set for the team more than a dozen years ago on episode 40 of Real Estate Team OS.