Christina Salcedo talks about how K2 omni group scaled from Albuquerque to Boston and Dallas. The focus is on systematizing operations, setting agent standards, and building repeatable processes that work across different markets.
K2 omni group is based in Albuquerque and serves all of New Mexico. But Christina Salcedo and her husband, Kiki, recently expanded to Boston and Dallas. How do you do that? By finding the right business partners and providing your business in a box. In order to do that, you need clear standards for agents and an operating system that's centralized and under constant improvement. And Christina is here to break all of it down for you. In this conversation, she shares how and why their first expansion attempt failed and provides a fundamental caution for others. You'll learn how and why they expanded from a teamerage model to a hybrid model and allow agents to shift from being team agents to being independent agents on a six month basis. And you'll learn the key people, processes and technologies behind their business that are packaged up and made available in other markets. Here's Christina Salcedo on Real estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
