Short YouTube interview (Real Estate Team OS with Sinny Dagarwal) about handling ad spend during market changes. Main advice: when needing to maintain profitability, reduce brand awareness spending and reallocate budget to direct-response advertising, which provides clearer metrics and KPIs.
We can't shut off our marketing completely but we need to adjust it in some way in order to maintain profitability. So I asked Sinny Dagarwal what do you hold on to no matter the market conditions? Here's what he said about his ad spend dude.
Like turn off the brand awareness and go harder on direct response. Brand awareness is putting your stuff out there and hoping that somebody will do something right. Like it's like a billboard. Hopefully they see my billboard enough times. Whereas direct response is like asking them to fill in their home address right now. If you're going to cut back on something it's advisable in my opinion to cut back on the on the brand awareness and maybe spend that budget on the direct response. At least you're guaranteeing something with some type of metrics and KPIs.
Profitability is a theme throughout this conversation. Give it a watch or a listen. Today on real estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
