Real estate teams often juggle 50 lead sources when five would do. Focus on your top 3 to 5 growth drivers, nail your email and remarketing, and stop spreading yourself thin.
I consulted companies that have as many as 50 lead sources and needed five of them. Like they didn't need all of those lead sources. When you get really clear on the top three to five things that are actually driving growth in the organization, it really oversimplifies things. And then you can truly assess and say, okay, well what do we need? Do we need lead management policies? Have we been doing remarketing or email marketing at the level that we could? The answer is no to some of these things. So then we can skill develop. But it's focused and it's intentful. It's not going to an event and walking away as most visualizations visionaries do with a dozen ideas that their team now needs to execute. Tomorrow it's saying, okay, we're really good at these three to five things. And I just came back from this event and I just learned how we could do thing number two this much better.
Learn to turn more of your marketing into performance marketing with Grant Wise. Check out episode 27 of Real Estate Team OS.
Zillow, PPC, Referrals… what’s actually working in today’s market? #realestateteam
